20+ Social Media Post Topics for Virtual Assistants

So… you have jumped into the world of remote working by starting your own Virtual Assistant business. You’ve got your portfolio set up, your remote resume is looking fresh, and you’re just about ready.

But wait! What about your social media? 

You’ve been hearing left and right that your social media needs to be on POINT in case your clients look you up on Instagram or Facebook.

Having consistent social media posts as a Virtual Assistant is key to growing your business. Social media is great for landing clients and developing your brand. Your posts are an insight into who you are and how you run your business. You can give out tips and tricks for free and potential clients will use them and come back to hire you full time!

You can also use your social media platforms to develop trust between you and your audience. The more they trust you, the more likely they will be to hire you and share your posts with their audience. That means a new client for you and more potential clients seeing your business. 

If you’ve read my other posts or taken my 90 day VA course you know consistency is key!

So, what now? 

You go to post your first Instagram and Facebook post for your business but you run into a quick problem: you have no idea what to say or how much to say. 

If you’re struggling with what to share… fret not. We’re here to help! 

I have compiled a list of 20+ social media posts topics and sentence starters for you to pull from to help you curate the perfect Instagram and Facebook that will engage your audiences and help you land clients.

“About You” Social Media Posts

1. Why You Became a Virtual Assistant

I retell my story ALL the time and it helps build trust and community with my followers. Your WHY is going to push your business forward.

“I don’t share this often, but the real reason I moved into the virtual assistant world is…”

2. Life Before Becoming a Virtual Assistant

We all have our own pasts that lead up to working as a virtual assistant. What were you doing? How does it help your life working from home?

“Before becoming a virtual assistant, I felt/was…”

3. Your Work-From-Home Routine

This is a chance for you to show why working from home is the best job in the world!

“I get asked a lot to share my routine working from home. Today is the day! First, I…”

4. About You and Your Family

These can be tips on how to balance your work and family life or anything about you!

“Hi! I’m [insert name] and have a number of kids/animals…”

Niav posted about her weekend plans where she can have some fun, even though it is work-related.

5. Your Favorite Professional Resources  

Now’s your chance to share and feature your favorite professional books, podcasts, blogs, documentaries or anything else relevant to your work as a virtual assistant!

“If you haven’t read/listened/watched [insert resource] you are missing out! This has changed my life and can change yours too because…”

6. Your Non-Work Hobbies

What do you love to do that your followers might enjoy, too?

“I don’t work 24/7 even though I do work from home. I make sure to carve out time to do a hobby! Today, I [insert hobby and why you love it]…”

7. Home Office Inspiration

When working from home you’ll be spending a lot of time working in your office and you might want to share office spaces that make working from home a dream job.

“I spend quite a bit of time in my office and am always looking for ways to keep myself motivated and inspired to work. I love [insert reasoning] about this space…”

8. Inspirational Quote

Share your favorite quote or one that can be applied to your business and followers.

“For anyone needing this reminder today… I love this quote because…”

Rosa at idea.blossoms on Instagram shares this quote and adds an inspirational caption about looking for the good in a “bad” situation.

9. Share a Personal Story

When you get personal with your followers they start to see you as a real person instead of a screen. Sharing a personal story with a purpose will help build trust and engagement with your following.

“When I was [insert age], I [insert story]… It taught me…”

10. Morning and/or Evening Routine

Get specific about your wake up and nighttime routines and why it helps you get your day started or wind it down.

“My morning routine sets me up for success every day! To start, I…”

“About Your Business” Social Media Posts

11. Services You Provide

Highlight one service in each post, Make sure to highlight why it will save your client time and why they should hire you.

“Email newsletters may feel like a pain to write every week, but staying connected with your audience is how you keep them ready to buy from you when the time is right. If you are struggling for content, here’s what you can do…”

Claire from claire.kinnel.va talks about why email services are helping her client grow her business.

12. Client Testimonials

This is a great chance to promote your business and your client’s business! This also makes a great Instagram Story Highlight!

“I recently was able to work with [insert name]. They are raving about the work I did for them. If you want to know more about my services look here…”

13. Your Ideal Client

One example is “female business owners” – who they are, what they do, and why you love working with them. This will help focus your audience and help you find potential clients.

“I love working with [insert ideal client type] because they…”

14. Inspirational Entrepreneurs

We have a wonderful community of rockstar women who are thriving in the VA business. This will help get their name out and your name as most people will share your post on their story.

“I have been loving what [insert person] has been sharing. They inspire me to…”

15. Inspirational Small Businesses

This is a chance for you to tag a small business that you love! It can be local or online. Promoting their business will lead business your way as well! They might even want to hire you!

“I get asked a lot about this product and it’s my favorite thing to buy from [insert business name here]! You should definitely check them out.”

16. What You Are Working on Right Now

Another chance to promote your business and services but in a different light focusing on one task you are doing right now.

“Working from home allows me to focus my work on specific tasks. Today, I am working on [insert service you provide]. I’m going to…”

17. Tools You Use for Your Business

What tools do you use to help you stay on task and sort through different clients? Share those and tag the business you are using.

“Managing different projects and clients can be difficult. However, I love using [insert tool] to help me manage my time and tasks.”

18. Tips and Tricks

These can be tricks you’ve learned through the 90 Day VA course about growth and engagement or tricks you use with your clients.

“When I first started out, I struggled with [insert struggle]. I have learned this great trick to help and I want to share it with you too!”

Kristy and kristy_willis_ on Instagram ties in tricks she’s learned since starting her business and utilizing social media by talking about some of her struggles early on.

19. Give an Answer to a Common Question

This can be something your followers ask or something you see being asked a lot around the work you do. This is another great thing.

“A lot of people ask me about how I organize my time. After some trial and error, I found the perfect system for me…”

20. Ask for Feedback

Let your followers tell you what they want to see. You can still have control, but asking for their feedback can help give you a direction for something new to help.

“I love sharing posts that help you grow your business! What kind of things would be most beneficial for you?”

21. Promote Email Sign Up

This is a great tool to have followers get information first and help promote your business.

“I am working on my weekly newsletter. It is a great place to get information first and sign up for the freebies I offer.

22. Behind-the-Scenes of a Service You Offer

Tell your followers and potential clients how you accomplish the services you offer. This will help grow trust in your business.

“When working on Pinterest management, I start by…”

Being a Virtual Assistant and working from home (or around the world) is one of the best parts of the job! When working on your social media, you get to connect and help others along the way. 

These social media post ideas as a Virtual Assistant will help you grow your business with consistent and engaged followers as well as landing more clients! You can use these if you are just starting out or need more content ideas. If you’d like to learn more about what a Virtual Assistant is and the types of services you can offer, check out our FREE workshop!