As a virtual assistant, your About Me is often your first impression to potential clients. It’s your chance to shine, showcase your skills, and connect with your audience. But let’s be real – writing about yourself can be downright daunting. You might find yourself staring at a blank screen, wondering how to sum up everything you have to offer!
Don’t worry. I’ve got you covered. We’re going to dive right into the art of crafting an About Me that not only captures your essence but also gets you those coveted callbacks. Whether you’re a seasoned VA or just starting out, these tips will help you create an About Me that’s as unique as you are.
Why Your About Me Matters (Like, Really Matters)
Your About Me is your virtual handshake, your first impression, your chance to shine. It’s not just fluff – it’s your ticket to landing those dream clients. You’ll use it everywhere:
- On your shiny new resume
- In your killer application kit
- Front and center on your website
- When you’re rocking those guest speaking gigs
A well-crafted About Me can be the difference between “You’re hired!” and “Thanks, but no thanks.” So it’s important to make sure yours is a total knockout!
The Do’s of Crafting Your About Me
Tailor it to Your Audience
One size doesn’t fit all when it comes to your About Me. Consider creating different versions for various platforms and audiences. It’s okay to have variations or edit it depending on the audience. For example, a traditional remote job would be more formal than a VA job for a cool business owner, and that’d be different from a speaking gig where you’re the expert.
Use Metrics Where Possible
Numbers speak louder than words. If you have impressive stats, don’t be shy about including them. I do it in my own Virtual Assistant bio:
After creating more than 50 online courses for business owners, Esther set out to create her own, resulting in a multi-million dollar online business helping over 5000 shift into remote work as Virtual Assistants.
Keep it Relevant
Connect your past experiences to your current offerings. Show how your unique background makes you the perfect VA for the job.
Have Long and Short Versions
Create a longer version for your website or detailed applications and a shorter one for resumes or quick introductions. Here’s an example:
The Don’ts of About Me Writing
Don’t Overthink It
Your About Me doesn’t need to be a masterpiece. Do your best and move forward.
Avoid Being Too Formal or Corporate
Unless you’re applying for a very traditional role, keep your tone friendly and approachable. Remember, most online businesses want to connect with real humans, not corporate robots.
Skip Irrelevant Personal Information
While it’s great to show your personality, make sure everything you include is relevant to the job or showcases a valuable skill.
Leave Out Faith and Politics
Unless you’re applying for a role where these are directly relevant, it’s best to keep your faith and political views private.
Don’t Just Reiterate Your Resume
Your About Me should complement your resume, not repeat it. Use this space to highlight your unique qualities and experiences.
Take your About Me from Mediocre to Masterpiece
Check this before and after example to see these principles in action.
Before:
After teaching elementary school, I pride myself on being able to balance motherhood and my clients with ease! Organized, educated, and ready to help you.
This example needs some TLC because:
- It doesn’t connect the dots between teaching experience and VA skills
- Mentioning motherhood might not be relevant
- It lacks specific metrics or achievements
After a few changes with those Dos and Don’ts in mind:
Informal Version:
I love infusing my 8 years of academic education experience into my work with online business courses, workshops, and curriculum needs. Based in Western North Carolina, mom of 2, and travel lover!
Why it works:
- Connects past experience to current offerings
- Includes specific years of experience
- Adds a personal touch without oversharing
Formal Version:
Passionate about infusing my 8 years of academic education experience into my work with online business courses, workshops, and curriculum needs.
Why it works:
- Maintains professionalism (in case your client is wearing a suit)
- Focuses on relevant experience
- Concise and to the point
Another Example
Before:
After traveling full time the last three years I am excited to work with business owners to help elevate their systems with my expertise is Dubsado, Click Up, and High Level to achieve a more streamlined work life.
This one needs a little love because:
- Starting with full-time travel doesn’t immediately grab attention
- It restates tech tools that are likely already on the resume
- The grammar could use a little polish
Apply the Dos and Don’ts, and voila!
Informal Version:
Streamlining processes and systems for business owners to make their daily tasks easier and more focused has been my passion for the last three years. I thrive supporting my clients while traveling around the world, currently in Japan working in all kinds of time zones!
Why it works:
- Starts with the value you provide to clients
- Shows adaptability and flexibility
- Adds a personal touch that’s relevant to the work
Formal Version:
Dedicated to streamlining processes and systems for business owners, enhancing productivity and focus. With three years of experience optimizing workflows across multiple time zones, I bring a global perspective to elevating business operations.
Why it works:
- Focuses on the benefits you bring to clients
- Highlights relevant experience
- Maintains a professional tone while showcasing unique qualities
AI Pro-Tip (Because Who Doesn’t Love a Good Hack?)
If you struggle to find the right words, don’t be afraid to use AI tools like ChatGPT. You can ask it to make your About Me more or less formal, to expand on specific points, or to give you word suggestions.
Here are some powerful words I asked ChatGPT to provide instead of “passionate” and “I love”:
- Thrive
- Devoted
- Enthusiastic
- Excel
- Expand
- Increase
- Grow
Don’t rely too heavily on AI, though – we want it to sound like you, not like a robot! To illustrate, here’s how funny ChatGPT’s suggestions can be:
AI isn’t perfect, but it can enhance your writing, so do the leg work first.
Putting It All Together
Here’s a template to help you craft your own stellar About Me:
- Start with a strong opening word or phrase
- Highlight your relevant experience and skills
- Include specific metrics or achievements
- Connect your past to your current offerings
- Add a personal touch (for informal versions)
Remember, your About Me is a living document. As you grow in your VA career, don’t forget to update it with new skills, achievements, and experiences.
Wrapping It Up
Crafting the perfect About Me as a Virtual Assistant doesn’t have to be a headache. By focusing on your unique skills, tailoring your message to your audience, and avoiding common pitfalls, you can create an About Me that genuinely represents you and attracts your ideal clients.
Remember, your About Me is a living document. As you grow in your VA career, don’t forget to update it to reflect your new skills, experiences, and achievements. And most importantly, let your personality shine through. After all, that’s what makes you uniquely qualified for the amazing VA opportunities out there.
Now, it’s your turn. Take these tips and craft your killer About Me. Don’t stress about making it perfect; trust your inner wisdom: you know yourself best. And if you need a second pair of eyes, I’d love to see. Drop your About Me in the comments or shoot me an email. I can’t wait to see what you come up with!
This blog was written by Liberty Grant, a 90 Day VA and Repurposing Revolution alum. Liberty is a UK-based content manager and copywriter with a background in cognitive neuroscience. Since 2017, she has been crafting articles, emails, and online courses for clients in health, wellness, and personal development. She specializes in helping businesses market themselves beyond social media.
When she’s not writing, you’ll likely find her with her nose in a book, people-watching, or learning a new language. Feel free to reach out at: [email protected]
